On April 16, 2012, and leading up to the 2012 Milan furniture trade fair, bulthaup hosted an exclusive preview at its showroom in Milan, Italy. The well-attended event included a presentation on the organic structure of interior fittings and provided a glimpse into “the passion to re-think spaces.”
Gerd Bulthaup and CEO Marc O. Eckert discussed bulthaup innovations and new products for 2012. Mr. Eckert elaborated on bulthaup’s DNA , family, people, values and philosophy. All of these go into creating the right products, he said. He also discussed the four core elements of a kitchen, which include: fire, water, storage, and functionality.
Herbert Schultes, designer of a new drawer organization system for bulthaup that allows users to change configurations over time, discussed his latest innovations. Mr. Schultes encouraged the media “to be kids again and let your imagination play with the drawer design.” It was another successful bulthaup event, and we can’t wait to see what’s in-store at Milan furniture trade fair